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Finchspeed?!?

udgoverloadudgoverload
edited September 2006 in Games
I've just been reading about the illustrious history of games house Imagine, and apparently they renamed themselves "Finchspeed" in a desperate bid to avoid bankruptcy.

My question is... why? Why not "Starlingpace" or "Budgievelocity" or something? Does the name mean anything?
Post edited by udgoverload on

Comments

  • MatGubbinsMatGubbins
    edited September 2006
    udgoverload wrote:
    I've just been reading about the illustrious history of games house Imagine, and apparently they renamed themselves "Finchspeed" in a desperate bid to avoid bankruptcy.

    My question is... why? Why not "Starlingpace" or "Budgievelocity" or something? Does the name mean anything?

    Probably becuase ThrushRush was already taken....
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  • NickHNickH
    edited September 2006
    If you use an advisor/agency to help set up companies and no one's decided on a name yet, some do the equivalent of throwing lots of words into a hat and picking two or three at random until a combination comes up that is memorable and also hasn't been taken.
  • WalrusWalrus
    edited September 2006
    It also tends to happen when companies are being liquidated thus allowing the more familiar name to be used in an attempt to save some of the business.
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