I noticed that a while back as well, soon they'll be the size of a ten pence piece. The whole reason they were called Wagom Wheels was because they were massive, not any more.
I think food companies do this to keep overheads down.
The old "Are bags of crisps, or Wagon Wheels, or Curly Wurlys, or Wham! bars, etc etc, smaller now than they used to be?" argument comes up repeatedly, and like just about everyone else, I'm sure that they are (and not just down to our imaginations), but is there a web site with real proof of this one way or another?
Burtons claim that they've never changed size, and suggest that it's because we all have fond memories of them from when our hands were so much smaller. But in that case, how come it's specifically Wagon Wheels that we remember as being bigger than other biscuits?
I reckon we need to ask The Museum of Brands, Packaging and Advertising in Notting Hill. And they're sponsored by rival biscuit manufacturer McVities, so if anyone has a vested interest in proving that they've got smaller, it's them.
Comments
its all those "over large wimmin" thats done it
errrrrrrrrrrrrrrrrrrrrrm
I aint having none of it!!!
Its scandelous!!! fucking obscene!!!
I think food companies do this to keep overheads down.
I reckon we need to ask The Museum of Brands, Packaging and Advertising in Notting Hill. And they're sponsored by rival biscuit manufacturer McVities, so if anyone has a vested interest in proving that they've got smaller, it's them.
http://www.pimpthatsnack.com/project/7/