Is it true that our sweets are shrinking...?

edited March 2010 in Chit chat
...but can it be proved, or is it just our memories from childhood deceiving us?

We've had the usual Friday morning discussion in the office about how sweets used to be bigger back in the 70's / 80's (particularly Creme Eggs, Curly-Wurleys, Mars bars and Wagon Wheels) but is this actually true, or just perception/opinion?

Has anyone hard evidence - perhaps a fossilised Wagon Wheel, or inside knowledge of the confectionery business and the old manufacturing dimensions of sweets - that can prove or disprove this theory?

Or is it - as some maintain at my work - the fact that because we were all smaller as kids sweets looked bigger, but in fact have not changed appreciably in size at all?

Any offers for either side of the debate?
Post edited by Amfoot on
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Comments

  • edited March 2010
    Ha ha i've thought that several times, some of the bars which used to be huge (Eg Wagon Wheels) seem far far smaller. I'm sure its not a childhood memory of small hands holding a huge Wagon Wheel but i think over time they sneakily shrink things down.

    Its like the original Monster Munch, that seemed a right tall packet. Curly Wurlies seemed like they were about a metre long back in the day but now are just normal size.

    Probably also EU law that choclate/crisps can only be a certain size in a packet etc !

    Jaffa Cakes seemed to have shrunk as well

    I like to support the local newsagent but when hes charging me 58p for a Wispa and ?1.40 for a single can of Red Bull i do think 'sod it i'm off to Tescos'.
  • edited March 2010
    They say that Wagon wheels are the same size, but I really doubt it, the last one I remember buying was when I was about seventeen. So the excuse that our hands and mouths were smaller then does not hold up. I only used to eat half at a time, now I could eat two. As for other sweets, I think that in this day and age they are convinced that they will be seen as contributing to the health problems by giving us normal sized sweets. What with most things being reduced fat, salt, sugar etc, well we are paying more, for less, also the lower sugar products use sugar substitutes which are reputed to be worse for your health than suger ever has been.

    Also we pay the same price, but the item is smaller, they say it is for our health, I say it is for their wealth............
    Every time I read that the oldest person in the world has died, I have to do a quick check to see it isn't ME..........
  • edited March 2010
    I'm not in the confectionary business but all consumer businesses and products are run on a similar basis. If you have a successful product you need to recoup some of your outlay in research, development and manufacture, so once something is selling really well with a good reputation and making a profit you start to use cheaper components, this is especially true for electrical goods. As far as chocolate goes, most product lines on the shelves have been there for many years, and to my knowledge cocoa bean prices have been steadily rising for a number of years. In order to maintain the integrity of yer basic Mars Bar they have made it slightly smaller now and again to keep costs down. There is only so much you can charge in the marketplace for a chocolate bar in relation to other foodstuffs so the manufacturers are stuck between a rock and a hard place. You may have noticed over the years they have introduced the double sized mega-chompo ones, for fat people, and to convince us that look they are getting bigger not smaller if we should ever complain.

    So in a nutshell, yes, they are all getting smaller even though as adults our mouths have got bigger.
  • edited March 2010
    Mars bars were 60 grams now 54 grams so 10% less for the same price.

    Also chocolate bars from local brands went from 80 gr to 75 gr.
    Verkade chocalate bars went from 200gr to 180gr.

    Not only sweets, but all other stuff too. Many moons ago beer went from 33cl to 30cl.

    Also cereals went from 250gr to 225gr.
    Never any change in the price.
  • edited March 2010
    Nah, I went to Julian Graves and got loads of Cola Cubes and Flying Saucers each 150 grams I think..so depends on the sweets.

    I notice that shrinkage on Netherlands(got to say Netherlands now and not Dutch...keep getting told off by Nederlands people) beers. 300ml, 275ml, even 250 ml...whats the point of that. As is mentioned in Red Dwarf "This water has been recycled so many times now, it is begining to taste like Dutch Lager"...but I am partial to Amstel. Right I'm gonna get one of those Danish beers from now on. Faxe..in a giant can.
    I stole it off a space ship.
  • edited March 2010
    Kaija wrote: »
    Amstel.

    Pish!
    Kaija wrote: »
    Faxe..in a giant can.

    Brilliant!

    Haven't seen one for years....reminds me of Giro Day from years gone by :D
    Every night is curry night!
  • edited March 2010
    Dr BEEP wrote: »
    Not only sweets, but all other stuff too. Many moons ago beer went from 33cl to 30cl.

    Not here. A pint means a pint means a pint, anything less and it's a short measure!

    Crisp packets have got larger over the years, in the 80s the typical crisp packet was 25g, it's around 40g now for Walkers (IIRC, I don't eat a lot of them)
  • edited March 2010
    i imagine your bellys have gotton bigger.
  • edited March 2010
    Kaija wrote: »
    got to say Netherlands now and not Dutch...keep getting told off by Nederlands people.
    Really? I know 'Holland' isn't appropriate, but I thought 'Dutch' was still the right word.
    Joefish
    - IONIAN-GAMES.com -
  • edited March 2010
    Meh, maybe it was just Holland and not Dutch. I never pay attention to the Nederlands people anyways. 'I worked in Philips for 40 years blah blah, you should move your motorhome 1 centimeter over blah blah blah so I can see the other 1% of the Austrian panarama blah blah, you're going above the 50 decibel limit blah blah blah, look at my decibel meter that I bought jut for complaining rights blah blah blah' Honestly, last year on my pan europe adventure..couldn't move for moaning face Nederlands people..like moaning face ants they were. Must be something to do with all them people crammed in a tiny country.

    No offence meant.

    Anyhoo, Granny Sookers and Nippy Sweeties...just the same.
    I stole it off a space ship.
  • edited March 2010
    Netherlands = the country
    Dutch = the people, the language
    Holland = small part of the Netherlands, mostly the part visited by tourists. (two provinces : North nd South Holland)
  • edited March 2010
    Pish!



    Brilliant!

    Haven't seen one for years....reminds me of Giro Day from years gone by :D

    I bet you still have the park bench marks on your butt ;)
    Every time I read that the oldest person in the world has died, I have to do a quick check to see it isn't ME..........
  • edited March 2010
    Dr BEEP wrote: »
    Netherlands = the country
    Dutch = the people, the language
    Holland = small part of the Netherlands, mostly the part visited by tourists. (two provinces : North nd South Holland)


    I like the Netherlands.

    The police there are homosexual pot smokers apparently ;)


    http://www.youtube.com/watch?v=IRfluaMKoOY



    or is that just a stereotype ?
  • edited March 2010
    grey key wrote: »
    I bet you still have the park bench marks on your butt ;)

    Nah! My only park dwelling times in the last 10 years or so were during the days in summer, and we weren't really getting trashed, if it was a nice day we'd maybe go over to the corner shop near the park and get some beers. But back then I was probably more interested in riding my BMX :D

    Used to hang around the park all day when I was about 15, but we weren't dirty charvas harrassing people, we used to just sit on the swings and smoke weed/drink beer etc. We were actually nice to people if they came over, no point in being a dick, and we figured aggressive youngsters attract unwanted attention so it actually paid to be friendly.

    Of course there was a fair share of radgees who used to come around from time to time, but they never really gave us any grief, chances are we knew them?
    Every night is curry night!
  • edited March 2010
    It perhaps is not as important as The Firemen are Shrinking, Incredible !
    Every time I read that the oldest person in the world has died, I have to do a quick check to see it isn't ME..........
  • edited March 2010
    Just go here if you feel your sweets are to small :)

    http://www.pimpthatsnack.com/projects.php
  • edited March 2010
    Yep, the sweets are shrinking.

    Recently Milky Way cut their bars down in size by a few grammes, and were sneaky by not including the new weight on the packet. The calories per bar gives it away - and weighing ones from previous batches to the new ones! Yep, that's what I do on rainy days! They put the price up too. Most companies do this every few years, and I like to check to see which ones are 'pulling a fast one!' The bars of 20 years ago really were quite big - don't let them fool you into believing that it's because you had smller hands back then! :D

    Bring back Maverick bars!
  • edited March 2010
    nope its just yer heads got bigger
    Professional Mel-the-Bell Simulator................"So realistic, I found myself reaching for the Kleenex King-Size!" - Richard Darling
  • edited March 2010
    Used to hang around the park all day when I was about 15, but we weren't dirty charvas harrassing people, we used to just sit on the swings and smoke weed/drink beer etc. We were actually nice to people if they came over, no point in being a dick, and we figured aggressive youngsters attract unwanted attention so it actually paid to be friendly.

    Yep, same here!! In fact, we never had the police called there. Not once. And sometimes there'd be hoards of us up there, all day and night. Nowadays, I reckon they must visit the park at least 3-4 times a day.

    I dunno... the youth of today, eh? :roll:
  • edited March 2010
    its the weed....nicer weed back then made you a nicer person :)
    Professional Mel-the-Bell Simulator................"So realistic, I found myself reaching for the Kleenex King-Size!" - Richard Darling
  • edited March 2010
    i remember when they brought out the cadburys boost "with glucose!", it was smaller than the regular boost it replaced and contained less glucose, even when taking the smaller proportions into account
  • edited March 2010
    Lee_dC wrote: »
    i remember when they brought out the cadburys boost "with glucose!", it was smaller than the regular boost it replaced and contained less glucose, even when taking the smaller proportions into account

    I remember when they had 3 different types of Boost, then slowly but surely biscuit Boost just became regular Boost phazing out Coconut (the original...original), and I cant remember the 3rd flavour peanut Boost maybe?

    Anyway just a few years back you could still buy Boosts round my way, but if you went over the river from Newcastle to Gateshead you could buy King Size Boosts. First time I'd ever seen them and afaik they never made it to my side of the river. Not that it matters made you feel well sick after eating one :D
    Every night is curry night!
  • edited March 2010
    I remember when they had 3 different types of Boost, then slowly but surely biscuit Boost just became regular Boost phazing out Coconut (the original...original), and I cant remember the 3rd flavour peanut Boost maybe?

    Anyway just a few years back you could still buy Boosts round my way, but if you went over the river from Newcastle to Gateshead you could buy King Size Boosts. First time I'd ever seen them and afaik they never made it to my side of the river. Not that it matters made you feel well sick after eating one :D
    king size boosts are now normal sized boosts? lol
    Professional Mel-the-Bell Simulator................"So realistic, I found myself reaching for the Kleenex King-Size!" - Richard Darling
  • edited March 2010
    its the weed....nicer weed back then made you a nicer person :)

    Oi... what you trying to say? Mine's still nice!! ;)
  • edited March 2010
    Jammie Dodgers...seemed HUGE back in the day...
  • edited March 2010
    A guy at work told me last year that he'd seen a tv programme that mentioned wagon wheels and they'd done some tv-type research.

    Apparently, the guys who make 'em (Burton's) denied that they'd ever got smaller but the tv folk found some old lady somewhere with an ancient wagon wheel still in her cupboard so they could prove that the old ones were indeed bigger. Which they were.

    Of course, knowledge imparted on the internet, by slightly drunk people who know someone at work who saw something on tv last year may not always be 100% reliable but I think we all know in our hearts that they WERE bigger.

    In fact, in my day it was all fields round here. And the dogshit was white.
  • edited March 2010
    Winston wrote: »
    Not here. A pint means a pint means a pint, anything less and it's a short measure!

    Crisp packets have got larger over the years, in the 80s the typical crisp packet was 25g, it's around 40g now for Walkers (IIRC, I don't eat a lot of them)

    Not since 1991. they were 38g packs then, and I think they are the same now. I used to run a pub, and have those crisps burnt onto my brain.
    Multi packs are 25g bags
  • edited March 2010
    Not every sweet is shrinking...

  • edited March 2010
    Dr BEEP wrote: »
    Netherlands = the country
    Dutch = the people, the language
    Holland = small part of the Netherlands, mostly the part visited by tourists. (two provinces : North nd South Holland)

    I've often wondered about the whole Holland/Netherlands/Dutch thing.

    Now I'm really confused... ;)
  • edited March 2010
    Crisp portions are larger, but over the last few years I've seen more badly-filled bags (i.e. with less weight in) than there used to be.

    Twix's single bar version has definitely got smaller.
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